Sheffield Business School at Sheffield Hallam University welcomes the world to the 2015 International Adventure Conference of the Adventure Tourism Research Association (ATRA). This 2015 event will be the 4th International Adventure Conference and it is unquestionably the most significant annual event in the field of adventure. It consistently attracts an international delegation of leading academic researchers and industry professionals who carry out cutting edge adventure research and who work in the adventure tourism and adventure recreation industries.
The conference is being held in Sheffield, the UK’s greenest city. It is the only city with a national park within its city boundary, a third of the city lies in the Peak District National Park, with the city centre just five miles from the Peak District.
Sheffield is also regarded as the ‘Climbing Capital’ of the UK with access to grit stone climbing and bouldering in the Peak District and a plethora of climbing walls.